explore our services
We are a creative consultancy offering bespoke business, branding, and marketing strategies for intentional entrepreneurs and conscious creators
MEET OUR FOUNDER
Welcome to my space—where we unlock potential and transform visions into reality. As a seasoned consultant, I bring with me with over a decade of global commercial experience, I’ve been privileged to collaborate with some of the world’s most influential brands. Through the journey of working with market leaders like Gucci, YOOX Net-a-Porter, and David Jones, as well as partnering with over 100+ brands across a wide spectrum of industries and sectors, I’ve gained a diverse perspective on what it takes to not only create but sustain a memorable, impactful brand.
Leaning in to my global footprint, my true passion lies in creating compelling narratives and crafting brand strategies that resonate deeply and authentically, I hope to be able to share these insights gained with you and other like minded entrepreneurs in pursuit of a life that challenges and rewards. I'm hopeful that societal norms are shifting and we will continue to see more women thriving in business, more female owned start ups, more funding received, and more impactful work across all industries.
For all those mindful entrepreneurs and conscious creators out there - to do what you love everyday is possible.
A dedicated advocate for women in business, she launched Refine with the vision of creating a community where passion intersects with purpose and success is redefined.
Lets Connect
17%
In 2022, Women still earned -17% less than men
$407k
Is the average financial loss that a woman will face vs. her male counterpart over a 40 year career
1 / 3
of businesses worldwide are owned by women
1.9%
of total Venture Capitalist funding was received by all women teams
23%
of senior executives globally are female
-62%
reduction in confidence for women returning to work after a career break
We're on a mission to increase the number of female owned businesses globally
Her innovative and pragmatic approach to any new topics together with her ethical and passionate way of working, was an inspiration for me and all the different teams every day.
— Roberta tomassetti, arive
PAST WORK
Cheryl is an incredibly skilled coach and consultant. While working with her, I was able to gain clarity not just on my business, but on my personal goals as well. Her approach reflects the wealth of real-life experience she has. She generously offered both valuable insights and practical ideas. She was able to help me set expectations for myself. More importantly, she ensured I stayed on track by holding me accountable. She is patient, supportive and has a great sense of humour. Working with her has been nothing short of a transformative experience. Definitely highly recommended.
Cheryl's extensive knowledge and innovative way of working left a lasting impression on me. Her deep understanding of the business intricacies was truly inspiring, and her ability to translate that knowledge into actionable strategies was remarkable. Working under her guidance, I learned valuable insights that have significantly shaped my approach in business management. I highly recommend her as an executive who not only possesses exceptional expertise but also knows how to inspire and nurture her team
— Alexandra Ganzon, Communication Coach
- Caroline Bengtsson, H&M
